Things have been changing incredibly over the past 6 months. Although WordPress still dominates, the industry has slowly started...

About Me
Who am I
Started Career
January 2003Work Style
Focused and DynamicLocation
Toronto Canada AreaAbout me
I’m a technology professional focused on the web who’s been in the industry for over 17 years. I’ve had the privilege of working for one of the largest media companies in Canada with Astral and Bell Media. I have also experienced working as a leader at tech startups, running my own full time business, and building successful digital departments with established agencies.
I build relationships with clients and departments through a genuine excitement of the work we’re doing, and what we can accomplish together.
Never stop learning
Experience
Business Logic
Start with why.
Building a digital product and selling it seems easy, but just like any industry, there’s a lot of factors when it comes to success. Understanding hard-costs, knowing the market, identifying cost savings, efficiencies and knowledge of different revenue models like software as a service (SAAS) are key. I bring each of these skills in proven situations.
Leadership
Helping your team be the best they can be
I’ve had the privilege of leading teams both on site and across Canada for web development, content, and branding related initiatives. I focus on building a strong relationship with team members and believe in a Radical Candor approach of managing both up and down.
Project Management
Understand and Plan
Understanding what you’re doing is the most important part of any project. I have experience extracting that information from people and using it to set goals, roadmaps and action items. This helps fine tune budget, risks, quick wins, and timelines.
Web Development
Server Side
Web Development is at my core and it’s where I started my career. I stay focused on new technologies and what trends are emerging. Over the years I’ve primarily worked with PHP but I’ve recently moved to newer stacks with Javascript/Nodejs and modern frameworks like React, Angular and Vue. For secondary languages, it would be easier to list the ones I haven’t worked with then the ones I have. A strong understanding of how programming works, knowledge of what you need to know and how to learn it is a strong factor for success.
Web Design
Front End Development
I’ve had the luxury of working alongside some great artists that let me bring their designs to life through W3C compliant HTML, CSS, and Javascript. I work with the Adobe Creative Suite and mainly focus on Adobe XD and Photoshop. I’ve used many different front end frameworks and design libraries over the years and have a mobile first mentality until the next great trend comes along.
Frameworks
Work smarter not harder
From the days of physical hardware at 151 Front and the shift to the cloud, I’ve worked hands on with the continued evolution of hosting and infrastructure. I primarily work with AWS across various services including EC2, RDS, S3, Cloudfront, Route53, Lightsail and others. I always focus on backups, monitoring, caching, and failover.
My Career
Experience gained over the Years
Everyone loves keywords
My Key Strengths
I’ve worked with a lot of different Programming Languages, Frameworks, Software, Hardware and Digital Marketing areas over the years.
Here’s a list of those areas I have experience in.
Coding
PHP, Javascript, NodeJS, React, Angular, Vue, C#, ASP.NET
Design
HTML, CSS, Javascript, Bootstrap, Foundation, Adobe XD/Photoshop
Digital Marketing
Social Media, Newsletters, SMS, Video, Google Analytics, Adobe Analytics, Landing Pages, Technical SEO, Content/Keyword SEO, Drip Marketing, Digital Ad Buying and Strategy
Content
Wordpress, Drupal, Emmis Digital Suite, Strapi, Sitecore, Shopify, Ghost, Mantis, Expression Engine, Perch, Alembic, Magento, Joomla,
Server Administration
Linux, Apache, NGINX, IIS, Windows Server, AWS EC2 and Lightsail, Bitnami, VMWare, Let’s Encrypt, Crontab, Load Balancing, Firewall Configuration, Server Hardware, Advanced Networking, SSH.
Project Management
Agile, Scrum, Kanban, Risk Management, Requirement
Discovery, Roadmap Planning
Things to keep creative, make money, stay healthy
My Interests
Blog Posts
Does your company offer services a client uses every month? If you do, have you ever thought about moving...